Nike – I AM Playr
Nike starts 2011 with this innovative and powerful campaign. I AM Playr mixes up several genres such as interactive gaming, social media and point of view video. The idea ...
The Xperia Z is waterproof. That means that Sony’s new smartphone not only can handle a few drops of water, but that it actually survives under water. To proof this claim and generate traffic to local phone stores, BrandBase came up with The Wet Experience. We planted a lot of smartphones at the bottom of a diving container. Among thousands of dummies there are a few real Sony Xperia Z smartphones. Divers were allowed one dive and the one who fishes out the real Sony Xperia Z gets to keep it.
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