GALAXY S5 – UNDERWATERSELFIE CHALLENGE
To prove the water resistance of the Galaxy S5 Samsung confronted people in Zurich with an unexpected challenge. They had to jump into the ice-cold lake and take an ...
The Xperia Z is waterproof. That means that Sony’s new smartphone not only can handle a few drops of water, but that it actually survives under water. To proof this claim and generate traffic to local phone stores, BrandBase came up with The Wet Experience. We planted a lot of smartphones at the bottom of a diving container. Among thousands of dummies there are a few real Sony Xperia Z smartphones. Divers were allowed one dive and the one who fishes out the real Sony Xperia Z gets to keep it.
On Brandactivation.nl you find more than 800 crossmedial advertising cases. Follow us on Twitter.