Purdy – Paint with Accuracy
Everyone knows that the hardest part of painting is in the details. Painting tools brand Purdy translates this into a very creative and effective piece of brand activation. With ...
We’ve seen quite a bit stunts to promote waterproof gadgets the last few years. In this one Sony Xperia takes the show don’t tell concept to the next level. In Dubai the company built the first underwater store in the world. For three days it was located on the seabed at a depth of four meters. Some competition winners, VIPs and journalists were invited to set off with scuba gear. Once inside, they got the chance to test some waterproof Sony Xperia devices. This video takes you underwater to visit the futuristic cocept store.