Sony – Xperia Underwater Store

We’ve seen quite a bit stunts to promote waterproof gadgets the last few years. In this one Sony Xperia takes the show don’t tell concept to the next level. In Dubai the company built the first underwater store in the world. For three days it was located on the seabed at a depth of four meters. Some competition winners, VIPs and journalists were invited to set off with scuba gear. Once inside, they got the chance to test some waterproof Sony Xperia devices. This video takes you underwater to visit the futuristic cocept store.