The North Face – Pinnacle Project
On 26th October 1966, an outdoor goods store in San Francisco was packed with punk climbers, fashionistas, activists and local beatniks. The eclectic crowd swayed to an impromptu set ...
We’ve seen quite a bit stunts to promote waterproof gadgets the last few years. In this one Sony Xperia takes the show don’t tell concept to the next level. In Dubai the company built the first underwater store in the world. For three days it was located on the seabed at a depth of four meters. Some competition winners, VIPs and journalists were invited to set off with scuba gear. Once inside, they got the chance to test some waterproof Sony Xperia devices. This video takes you underwater to visit the futuristic cocept store.