Sony – Xperia Xperience

20 January 2014 | Durables

Spectacular example of show, don’t tell by Sony in The Netherlands. In cooperation with Discovery Channel they ask users to test the Z1 smartphone in extreme circumstances, like this dive and water board stunt. Check the micro site for more examples.

05 October 2012 | Durables

Sony Xperia – Tablet Tackle Dixons

A funny kick-off campaign for the Sony Xperia in The Netherlands. Tomorrow the new family tablet hits the stores and customers get the chance to intercept one of them. ...
25 October 2012 | Durables

LG – So Real it's Scary

This video by LG is a huge viral hit. Why? Because it’s hilarious! I’m not quite sure if ‘so real’ also refers to the elevator images, but who cares....
04 January 2017 | Durables

Kérastase – Hair Coach

This is an interesting example of how brands can blend the internet of things with their marketing strategy. In the fall of 2017 luxury hair care brand Kérastase will ...