Sony – Xperia Xperience

20 January 2014 | Durables

Spectacular example of show, don’t tell by Sony in The Netherlands. In cooperation with Discovery Channel they ask users to test the Z1 smartphone in extreme circumstances, like this dive and water board stunt. Check the micro site for more examples.

05 November 2012 | Durables

Adidas – Interactive Window Shopping

With this great case Adidas explores the boundaries of interactive window shopping. At one of its stores in Nürnberg, Germany, passersby could browse the collection, try out clothes on ...
09 August 2013 | Durables

Samsung – SOS Island

‘A cutting edge social media reality series.’ That’s how Samsung describes its new campaign SOS Island. The electronica brand is looking for contestants to come to the Caribbean for ...
29 June 2009 | Durables

Philips – Philips vs.

Philips uses the social network site Twitter in its new campaign. In a worldwide contest Twitterers are challenged to describe what makes Philips products unique and handy. The best ...