Reebok – ZPump Speed Cam
Passers-by run as fast as they can past a billboard with a built-in speed camera in one of the busiest streets in Stockholm. Who goes faster than 17 kilometers ...
Spectacular example of show, don’t tell by Sony in The Netherlands. In cooperation with Discovery Channel they ask users to test the Z1 smartphone in extreme circumstances, like this dive and water board stunt. Check the micro site for more examples.