Spies Travel – Doing it for Denmark

Denmark has a bit of a problem – too few babies are being born. But research has shown that city holidays are fertile ground to increase the birth rate. Travel site Spies Travel combines these elements in its Doing it for Denmark campaign, in which participants get a discount when they book a city trip in the period that a woman is most likely to get pregnant. And if couples can proof that the baby is conceived during the trip they win a baby-friendly vacation, plus baby supplies for year. This great piece of advertising creates quite a lot of international buzz. The video has been watched over 4 million times.