Starbucks – Digital Network

Besides good beverages and food Starbucks wants to offer a way of life. An increasing part of the customers of the famous coffee company drink their green tea crème frappuccino or espresso macchiato while surfing their notebooks, tablets or smartphones. Starbucks stimulates this trend with the introduction of free Wi-Fi last July. From this fall they are going to use this new service as an instrument for brand activation with the introduction of the Starbucks Digital Network. In cooperation Yahoo! and a growing list of content partners, including the Wall Street Journal, Apple and Zagat, the network should enrich the coffeehouse experience with interesting news and exclusive entertainment. Check this article for more information.