Starbucks – Love Project

15 December 2009 | Fastmovers

December is the ideal month to spread messages of global love. Starbucks translates this feeling in their world wide Love Project. De kick-off was last week when people from 156 countries joined each other in an online performance of All You Need Love. Since this online sing along people can post their own version of the Beatles classic or a drawing. For each contribution Starbucks donates five dollar cent in a fund to fight aids in Africa. A very positive way of brand activation. Or in the words of Starbucks: ‘You and Starbucks. It’s bigger than coffee.’