De Volksbond – Homeless Extras
We end this year with a sparkling initiative from Holland. The Amsterdam agency Tribal DDB Worldwide approached non-profit organization De Volksbond with a wild idea: a casting agency for ...
It all began with posts on social media. Then it spread to red carpet events, live TV broadcasts, theatre performances and even the Israeli president joined in. The awareness campaign for the Stop Cancer Association – to highlight what happens after young adults in the age 18-40 receive a cancer diagnosis – got Israel stuck for a week. Great work for a good cause.