Sweden’s Tourist Association – The Swedish Number

250 years ago Sweden became the first country in the world to introduce a constitutional law to abolish censorship. To celebrate this anniversary, Sweden’s Tourist Association came up with a bold campaign. They introduced a national Swedish number: +46 771 793 336. When you call it you get connected to a random Swede, anywhere in Sweden and talk about anything. Uncensored of course. Check out the campaign site for more info and results.