Sydney Opera House – #ComeOnIn

16 August 2016 | Services

The Sydney Opera House is Australia’s most Instagrammed icon. But only 1% who take a photo ever go inside. So how do you get more people inside? By turning their photos into real-time invitations. Hundreds of photos were turned into private wardrobe tours, sound checks, acrobatic lessons and more, leading to over 5 million people seeing a new side to the Sydney Opera House, the inside.