Ash – Smoking hot Tinder campaign
Instead of a finger-wagging campaign anti smoke organization ASH came up with a social experiment that appeals to the young target audience. To prove that smoking makes you less attractive ...
On January 15 2009 T-Mobile organized a swinging flash mob dance event (more than 11 million views on YouTube) at Liverpool St. Station in London. The last few months creative’s from Saatchi & Saatchi planned a new highlight in the Life is for Sharing campaign. In a huge karaoke on Trafalgar Square 13,000 people together sang hits like Hey Jude en Baby One More Time. This video gives a glance behind the scenes of the event.