Bol.com – The Impossible Signing Session
At the Antwerp Book Fair the numerous signings are the focal point every year. In this innovative marketing stunt bol.com takes those signing sessions to a next level. The ...
On January 15 2009 T-Mobile organized a swinging flash mob dance event (more than 11 million views on YouTube) at Liverpool St. Station in London. The last few months creative’s from Saatchi & Saatchi planned a new highlight in the Life is for Sharing campaign. In a huge karaoke on Trafalgar Square 13,000 people together sang hits like Hey Jude en Baby One More Time. This video gives a glance behind the scenes of the event.