Taco Bell – Big Ben Takeover

London’s Big Ben has been silent for the most part since conservation work began in 2017. It has only chimed for special occasions. That inspired Taco Bell for this fun activation to celebrate the fact that they are opening outlets in London. An audio engineer made a digitized version of the fast food chain’s signature bell that sounded exactly like the classic Westminster chimes. The new sound was played through parametric speakers in the area surrounding Big Ben and brought surprise and humor to Londoners.