WestJet – Christmas Miracles
Christmas is a time of miracles. It’s also a time for feel good brand activations. WestJet Airlines combines these elements in a beautiful stunt at airports in Canada. The ...
Due to the economic crisis the art industry in Spain suffered one of the hardest blows ever. The independent comedy theatre company TeatreNeu chose to fight this situation with humour. With a facial recognition system that can detect smiles they gave spectators the opportunity to pay per laugh. This proved to be a good deal and an even better publicity stunt. You can watch out the complete story in this case study. Fantastic idea with great results!