Volkswagen – Volksparking
Our cities are buzzing, and this means they are gradually becoming overcrowded. To solve this problem, we need creative ideas. Like the innovative Volksparking project in which Volkswagen Belgium ...
Due to the economic crisis the art industry in Spain suffered one of the hardest blows ever. The independent comedy theatre company TeatreNeu chose to fight this situation with humour. With a facial recognition system that can detect smiles they gave spectators the opportunity to pay per laugh. This proved to be a good deal and an even better publicity stunt. You can watch out the complete story in this case study. Fantastic idea with great results!