KLM – FlightFunding
The KLM webcare team weekly receives requests from people who would like to travel but can’t afford the ticket. Each one of these requests comes with a heart-wrenching story. ...
Due to the economic crisis the art industry in Spain suffered one of the hardest blows ever. The independent comedy theatre company TeatreNeu chose to fight this situation with humour. With a facial recognition system that can detect smiles they gave spectators the opportunity to pay per laugh. This proved to be a good deal and an even better publicity stunt. You can watch out the complete story in this case study. Fantastic idea with great results!