Australian Defence Force- Mobile Medic App
Check this innovative campaign by the Australian Defence Force, designed to recruit medical students worthy of a university sponsorship. The augmented reality app allowed students to diagnose and treat ...
Due to the economic crisis the art industry in Spain suffered one of the hardest blows ever. The independent comedy theatre company TeatreNeu chose to fight this situation with humour. With a facial recognition system that can detect smiles they gave spectators the opportunity to pay per laugh. This proved to be a good deal and an even better publicity stunt. You can watch out the complete story in this case study. Fantastic idea with great results!