PNC BANK – The Gingerbread Branch
To get people excited about its annual Christmas Price Index PNC opened a life-size bank made of real gingerbread. The branch opened its doors in Philadelphia, where thousands of ...
How can we connect the innovative ideas of the nonprofit organization TED with common people in Buenos Aires? That was the challenge Ogilvy in Argentina had to face. They came up with this simple but powerful solution: ask fifty renowned public speakers to spread the word.