Tele2 – Democratic Frontrow

High tech meets high fashion in this awesome activation. Telecom provider Tele2 persuaded three Swedish fashionista’s to give up their front row seats for Ida Klamborn’s show at the Stockholm Fashion Week. Two robots equipped with 360 cameras took the sought-after seats and streamed their view of the runway to people who downloaded Tele2’s Front Row app. The show turned into a virtual reality experience for those who scored one of the custom made Google Cardboard sets. Fun fact: viewers could push a like button if they admired an outfit. When the button was hit, the robots lighted up.