Hi – Pokkie foetsie. Alles foetsie.
The commercial ‘Pokkie Foetsie’ (Dutch slang for ‘lost mobile phone’) is quite funny, but not really a brandactivation case. But mobile operator Hi takes it to the next level ...
Less and less youngsters listen to classical music and if you want them to attend concerts you have to tickle them with something fun and special. Like this outdoor activation by the Budapest Festival Orchestra and its sponsor, Telekom X. They created a series of interactive billboards that enable passers-by to conduct the well-known Budapest Festival Orchestra with their smartphones.