The $73,000 Bar Tab

28 April 2010 | Services

Like in many countries Brazil has a big problem with alcohol and traffic. On a yearly basis about 35,000 people die of the consequences of drunk driving. In the funny but also very direct $73,000 Bar Tab campaign visitors of a Brazilian bar are confronted with an unexpected high tab just before leaving. The bill represents the costs that are made for drunk driving injuries and deaths. First people react angry or upset, but then they got the message and choose to get a cab.