The Dorito’s Jacked Street race

04 April 2014 | Fastmovers

Three rappers, three pimped micro cars and a very bold trailer. With this campaign Doritos is zeroing in on the latest youth trend in The Netherland, where kids find it cool to drive a waggie (slang for a disabled vehicle). The street race on April 30 is a battle between three popular Dutch artists: Mr. Polska, Jebroer and Skinto. On the campaign site kids can vote on one of them and got a chance to win one of the waggies. Nice work! showcases more than 850 cross medial advertising cases from all over the world. Follow us on Twitter.