Coca-Cola – SLURP!
When visiting the cinema you often have to deal with a soundtrack of slurps, munches and chatters. Coca-Cola showed moviegoers in Copenhagen just how annoying that kind of behaviour ...
It’s interesting to see in what way companies going to use Apple’s iPad for their brand activation. Clothing retailer The Gap does a very good job with the 1969 Stream iPad. This well designed app combines nice-to-know content (video’s of celebrities, designers and music) with social media (Twitter) and of course a web shop.