The Gap – 1969 Stream iPad

09 April 2010 | Fastmovers

It’s interesting to see in what way companies going to use Apple’s iPad for their brand activation. Clothing retailer The Gap does a very good job with the 1969 Stream iPad. This well designed app combines nice-to-know content (video’s of celebrities, designers and music) with social media (Twitter) and of course a web shop.

16 June 2015 | Fastmovers

Coke Zero – Drinkable Advertising

Coke Zero submerged The United States in recent months with a wave of drinkable advertising. A billboard was kicking off an innovative multi-channel campaign with interactive commercials (in partnership ...
22 April 2009 | Fastmovers

Eukanuba – Fetch

The optimal balance of Omega 3 and Omega 6 essential fats in Eukanuba dog food makes your dog smarter. Saatchi&Saatchi in South Africa translates this message in a nice ...
09 July 2010 | Fastmovers

Gatorade – Mission Control

Every marketeer knows that blogs and social media are important sources for consumer insights around a brand. Gatorade makes serious business of social media monitoring. In its Chicago headquarters ...