Aviva – You are the Big Picture
Aviva is not the first insurance company that wants to emphasize that it’s all about people. But in the interactive campaign You are the Big Picture the global firm ...
Animal rights groups sometimes have the tendency to bring out their ideas in a bit pedantic way. This great hoax by The German Vegetarian Society shows that the use of humor is a great option for this kind of organizations. The Vegetarian Society launched a site for a cannibal restaurant in Berlin that was seeking people willing to donate bits of their bodies to be cooked and served. In no time the news was picked up by all kinds of international media. An investment of 5000 Euros resulted in attention for the problems caused by meat consumption.