Nike – Reactland
In this fun piece of experience marketing Nike shows a smart fusion of technology and product introduction. The stunt is centered around its new running model, the React. People ...
Unsuspecting customers at a Korean North Face store were startled when the floor below them slowly began to disappear. While they were forced to grab on to the walls, they had to make split-second choice. The result is an exciting stunt that was made go viral. With over 9 million views the video’s definitely is an international hit.
Brandactivation.nl showcases the most inspiring cross medial advertising cases from all over the world. Sign up for the newsletter or follow us on Twitter.