Nike – Reactland
In this fun piece of experience marketing Nike shows a smart fusion of technology and product introduction. The stunt is centered around its new running model, the React. People ...
Unsuspecting customers at a Korean North Face store were startled when the floor below them slowly began to disappear. While they were forced to grab on to the walls, they had to make split-second choice. The result is an exciting stunt that was made go viral. With over 9 million views the video’s definitely is an international hit.
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In this fun piece of experience marketing Nike shows a smart fusion of technology and product introduction. The stunt is centered around its new running model, the React. People ...
Satisfied customers are the best brand ambassadors. Toyota Norway translates this sales wisdom into an innovative social campaign. Without being paid, hundreds of Toyota owners volunteered via Facebook to ...
Nike starts 2011 with this innovative and powerful campaign. I AM Playr mixes up several genres such as interactive gaming, social media and point of view video. The idea ...