Nike – Reactland
In this fun piece of experience marketing Nike shows a smart fusion of technology and product introduction. The stunt is centered around its new running model, the React. People ...
Would you drop everything for the entire day to go on an adventure? That’s the question outdoor brand The North Face asked people in this well executed stunt. A special taxi roamed the streets of New York City and offered its unsuspecting passengers the opportunity to take part in an unexpected outdoorsy adventure. Check out the footage of the trips in this entertaining case video.