Sony – Xperia Underwater Store
We’ve seen quite a bit stunts to promote waterproof gadgets the last few years. In this one Sony Xperia takes the show don’t tell concept to the next level. ...
Some people in Asia like to scare the shit out of people with weird practical jokes. But also if it comes to experiences brands dare to go to the max. Outdoor specialist The North Face for example. Last year they made a floor in a pop-up store disappear and in this new stunt they recreated a south pole camp in a downtown mall in the middle of Seoul. First they gave people virtual reality glasses as if they were riding a dog sled. But then something completely unexpected happened…