The North Face – Sudden Exploration

23 October 2015 | Durables

Some people in Asia like to scare the shit out of people with weird practical jokes. But also if it comes to experiences brands dare to go to the max. Outdoor specialist The North Face for example. Last year they made a floor in a pop-up store disappear and in this new stunt they recreated a south pole camp in a downtown mall in the middle of Seoul. First they gave people virtual reality glasses as if they were riding a dog sled. But then something completely unexpected happened…

13 September 2018 |

Mini – Created in a Countryman

Turns out, the MINI Countryman isn’t so mini. To artfully illustrate that the 2019 model has enough space for the biggest adventures, MINI teamed up with stop-motion animator Kirsten ...
20 December 2013 | Durables

Renault Zoe – Life size scalextric

To promote the new electric Zoe Renault built a life-size scalextric around the streets of central London. Two Zoe cars were modified to be controlled using scalextric’s controllers, which ...
21 December 2017 |

Nike – Hyper Court

With the multiple Cannes Lion-winning race track Unlimited Stadium Nike gave us a look in the future of athletics. Last week the brand again launched a high-tech sports playground ...