New York Times – The Truth Is Local
Off the back of its acclaimed international campaign The Truth Is Worth It – which placed its biggest global scoops under the spotlight – The New York Times is ...
Every year, billions of plastic pill bottles end up in landfills and ocean dumps. Because small bottles can’t be recycled, they become toxic waste that devastates our ecosystem. In partnership with Tikkun Olam Makers, a global movement of innovators, Saatchi & Saatchi came up with the Prescription Paper Pill Bottle. This open source design contains no plastic, no artificial glue and no toxic dye. The 100% compostable and child resistance bottle can, once emptied, composted to enrich soil. Now pharmacies can fill patients’ prescription medicine that’s good for their health with packaging that’s also good for the planet.