Renault Zoe – Life size scalextric
To promote the new electric Zoe Renault built a life-size scalextric around the streets of central London. Two Zoe cars were modified to be controlled using scalextric’s controllers, which ...
In an effort to address an audience a little more sophisticated Staropramen came up with this original concept. On several high-culture events The Czech beer brand introduced the TapWriter: an old fashion typewriter combined with a draft machine. For each piece of writing, festival visitors got a free beer poured while typing.