Sony – Xperia Underwater Store
We’ve seen quite a bit stunts to promote waterproof gadgets the last few years. In this one Sony Xperia takes the show don’t tell concept to the next level. ...
In an effort to address an audience a little more sophisticated Staropramen came up with this original concept. On several high-culture events The Czech beer brand introduced the TapWriter: an old fashion typewriter combined with a draft machine. For each piece of writing, festival visitors got a free beer poured while typing.