IKEA – Manland
Spending a free saturday in the seemingly endless IKEA hallways is many man’s worst nightmare. The ease their pain, IKEA planned a great marketing stunt before and during the ...
In an effort to address an audience a little more sophisticated Staropramen came up with this original concept. On several high-culture events The Czech beer brand introduced the TapWriter: an old fashion typewriter combined with a draft machine. For each piece of writing, festival visitors got a free beer poured while typing.