IKEA – Launch Catalog
IKEA celebrated the annual launch of its world famous catalog in Singapore and Malaysia with a nine-day event. A clever link with Facebook created a social media buzz. Look ...
In an effort to address an audience a little more sophisticated Staropramen came up with this original concept. On several high-culture events The Czech beer brand introduced the TapWriter: an old fashion typewriter combined with a draft machine. For each piece of writing, festival visitors got a free beer poured while typing.