ING – Locker Wall
ING supports European fans in a distinctive and very visible way. To present ING during EURO 2012 as a major European bank BrandBase produced and developed the ING Locker ...
The world’s oldest advertising medium gets a new life with this nice activation. A Korean agency came op with the idea to transform a traditional poster into a wireless hotspot. Passers-by can activate the connection with their smartphones and if they do they get access to the movie trailer and a few extra content goodies. Look here for the case study.