Skype- Skype Outside
Intelligent and creative launch campaign for the new mobile Skype application. In Skype Outside five artists from Turkey, Japan, Australia, the US en Spain transform Skype-messages from people all ...
The world’s oldest advertising medium gets a new life with this nice activation. A Korean agency came op with the idea to transform a traditional poster into a wireless hotspot. Passers-by can activate the connection with their smartphones and if they do they get access to the movie trailer and a few extra content goodies. Look here for the case study.