Fastweb – From Milan to Tokyo by subway
January 21 2013, Milan. It looks like a Monday morning like any other. You’re still a bit sleepy when you take the sub to work. But instead of arriving ...
The world’s oldest advertising medium gets a new life with this nice activation. A Korean agency came op with the idea to transform a traditional poster into a wireless hotspot. Passers-by can activate the connection with their smartphones and if they do they get access to the movie trailer and a few extra content goodies. Look here for the case study.