National Geographic: Live Augmented Reality
Really great example of how to use augmented reality for a live event. To promote the launch of a new channel in Hungary National Geographic developed this high tech ...
The world’s oldest advertising medium gets a new life with this nice activation. A Korean agency came op with the idea to transform a traditional poster into a wireless hotspot. Passers-by can activate the connection with their smartphones and if they do they get access to the movie trailer and a few extra content goodies. Look here for the case study.