MTV – Ocean Dildos
Every year, 8 millions tons of garbage arrives at the oceans. MTV Brazil tries to engage its young audience with this huge environmental problem with a provocative campaign called ...
The world’s oldest advertising medium gets a new life with this nice activation. A Korean agency came op with the idea to transform a traditional poster into a wireless hotspot. Passers-by can activate the connection with their smartphones and if they do they get access to the movie trailer and a few extra content goodies. Look here for the case study.