Tide – Loads of Hope

26 May 2009 | Fastmovers

A conscious form of brand activation from the American laundry detergent manufacturer Tide. Their Loads of Hope-vehicle shows up after disasters and allows people to do laundry on the spot. The special site provides a collection of emotional testimonials.

21 December 2012 | Fastmovers

Allen Solly – Twitter Powered Billboard

After sun, wind and water there now is a new form of energy: Twitter power. Clotting brand Allen Solly uses it to launch its new collection in India. The ...
08 January 2014 | Fastmovers

Coca-Cola – Wrapping Paper Billboard

To open happiness you need to wrap it first. In the days before Christmass Coca-Cola came up with this engaging yet very simple piece of brand activation: a billboard ...
16 March 2010 | Fastmovers

Heineken – Italy Activation

Please check this brilliant piece of brand activation by Heineken in Italy. With the help of two hundred accomplices – girlfriends, professors and managers – one thousand AC Milan ...