Tiger Beer – Pop-up store in New York

14 June 2016 | Fastmovers

Cheap goods, low quality. Those are usually the first words that come to mind when people are asked about Asian products. To beat this stereotypes Singapore-based Tiger Beer repurposed an old discount store in the middle of New York’s Chinatown. There they curated items representing the best of contemporary Asian fashion, art and design. The news spread fast and during the opening days there were lines that stretched around the block. Great concept!

17 March 2009 | Fastmovers

Axe – Armpit Oracle

Last year there was an Axe TV-commercial about a guy with very, very sweaty armpits. The Swedish online campaign Armpit Oracle uses a more subtle approach. Don’t forget to ...
20 May 2013 | Fastmovers

Yihaodian – 1000 virtual supermarkets

China may be the new global economic superpower, but if it comes to marketing the country remains a blind spot. That makes this guerilla stunt by supermarket chain Yihaodian ...
20 September 2010 | Fastmovers

Lidl – The Dutch Grillmeister Championship

To mark the end of Lidl’s Grillmeister campaign, Brandbase developed and organized The Dutch Grillmeister Championship. During this lively event seventeen men and women competed for the title ‘Grillmeister ...