Schweppes – The Dress for Respect
In this experiment Schweppes jumps into the #MeToo discussion and encourages men in Brazil to approach women with more respect and elegancy. 86% of Brazilian women have been harassed ...
Cheap goods, low quality. Those are usually the first words that come to mind when people are asked about Asian products. To beat this stereotypes Singapore-based Tiger Beer repurposed an old discount store in the middle of New York’s Chinatown. There they curated items representing the best of contemporary Asian fashion, art and design. The news spread fast and during the opening days there were lines that stretched around the block. Great concept!