Axe – Hair Crisis Relief
Axe launched this funny and inventive online campaign for teenagers. 100 girls judge the hair of guys who have uploaded pictures of themselves. Is their hairdo hot or not? ...
Cheap goods, low quality. Those are usually the first words that come to mind when people are asked about Asian products. To beat this stereotypes Singapore-based Tiger Beer repurposed an old discount store in the middle of New York’s Chinatown. There they curated items representing the best of contemporary Asian fashion, art and design. The news spread fast and during the opening days there were lines that stretched around the block. Great concept!