Pepsi – The Refresh Project
Some interesting marketing news from the US. For the first time in 23 years Pepsi will give up their ad position for the Super Bowl final. Instead the company ...
On November 22, 1963, on his way to deliver a speech in Dallas, US president John F. Kennedy was assassinated. Fifty-five years later, using the latest technology, The Times made it possible for us to hear the words he never spoke. For JFK Unsilenced campaign – that’s built around the promise of bringing new perspectives to the news – the media organization teamed up with creative agency Rothco and tech company Cereproc to create an AI-audio version of the Dallas Trade Mart speech. Using an existing copy of the speech they rebuild Mr Kennedy’s voice by analysing hundreds of previous orations.