Molson Canadian – The Beer Fridge
This is a really cool example of how you can use chauvinism to give your brand a positive boost. Molson Canadian created a beer fridge and took it to ...
Newspapers all over the world suffer from decline in circulation and aging readership. In an attempt to engage the Tokyo Shimbun more with kids, a Tokyo agency created an augmented reality smartphone app that translates stories from the newspaper into a child-friendly format. Great concept!