Bud Light – Real-life Pacman
Bud Light released its Superbowl ad. In this epic 90-second commercial some random guy is allegedly picked to play a life-size version Pac-Man. What happens next is pretty much the ...
Newspapers all over the world suffer from decline in circulation and aging readership. In an attempt to engage the Tokyo Shimbun more with kids, a Tokyo agency created an augmented reality smartphone app that translates stories from the newspaper into a child-friendly format. Great concept!