Pantene – Water Conservation Bottle
To inspire its customers to waste less water Pantene introduced this limited-edition package activation in southern California. Each bottle was equipped with a five-minute hour glass timer strapped onto ...
Newspapers all over the world suffer from decline in circulation and aging readership. In an attempt to engage the Tokyo Shimbun more with kids, a Tokyo agency created an augmented reality smartphone app that translates stories from the newspaper into a child-friendly format. Great concept!