ASICS – Lights on LA PR Stunt
To celebrate the 30th edition of the LA Marathon title sponsor ASICS lighted up Los Angeles. The night before the event ASICS marked the entire 26.2 mile course with ...
With a 100-foot-tall billboard in the middle of Times Square the campaign for the Toyota RAV4 Hybrid reaches new heights. The three-dimensional rock wall is the biggest outdoor climbing wall ever built in New York City and was mounted by three professional adventurers and one daredevil amateur. In this video Toyota’s marketing director and Saatchi & Saatchi’s creative director talk about this impressive piece of brand activation.