Toyota – Climb Wall on Times Square

31 March 2016 | Durables

With a 100-foot-tall billboard in the middle of Times Square the campaign for the Toyota RAV4 Hybrid reaches new heights. The three-dimensional rock wall is the biggest outdoor climbing wall ever built in New York City and was mounted by three professional adventurers and one daredevil amateur. In this video Toyota’s marketing director and Saatchi & Saatchi’s creative director talk about this impressive piece of brand activation.

25 August 2015 | Durables

Kagulu – Price-Scanning Truck

The Taiwanese start-up Kagulu wants to be known for its transparent and quick used car price evaluations. That’s why they came up with this creative outdoor stunt. A high-tech ...
31 December 2009 |

IKEA – Movie Marketing

On the last day of the year we found this creative piece of guerrilla marketing from Austria. Many movies and TV shows use IKEA furniture on their sets. Marketing ...
08 January 2020 |

Volkswagen – The No Show Room

Somewhere in the snowy north of Sweden a brand-new four-wheel drive Passat has been hidden in the middle of nowhere. As part of its sponsorship of the country’s national ...