The North Face – Extreme Shopping
If it comes to brand experiences The North Face in South Korea dares to go to the max. In its Extreme Shopping campaign, the outdoor specialist surprises shoppers with ...
With a 100-foot-tall billboard in the middle of Times Square the campaign for the Toyota RAV4 Hybrid reaches new heights. The three-dimensional rock wall is the biggest outdoor climbing wall ever built in New York City and was mounted by three professional adventurers and one daredevil amateur. In this video Toyota’s marketing director and Saatchi & Saatchi’s creative director talk about this impressive piece of brand activation.