Toyota – Climb Wall on Times Square

31 March 2016 | Durables

With a 100-foot-tall billboard in the middle of Times Square the campaign for the Toyota RAV4 Hybrid reaches new heights. The three-dimensional rock wall is the biggest outdoor climbing wall ever built in New York City and was mounted by three professional adventurers and one daredevil amateur. In this video Toyota’s marketing director and Saatchi & Saatchi’s creative director talk about this impressive piece of brand activation.

07 August 2015 | Durables

Lexus – The Hoverboard

  This video is awesome eye candy. But the Lexus Hoverboard is far more than that. It’s a vivid example of the car brands mission: tackling every challenge along ...
24 September 2015 | Durables

The Staropramen TapWriter

In an effort to address an audience a little more sophisticated Staropramen came up with this original concept. On several high-culture events The Czech beer brand introduced the TapWriter: ...
19 February 2010 | Durables

Adidas – Augmented Reality

Adidas uses the new technology hype augmented reality to promote their new line of sneakers. They created a virtual world that can be accessed using the Adidas site, a ...