IKEA – New Years Cheers App
Just before New Years Eve IKEA launched this funny app that allows you to tap two iPhones together to celebrate a precious moment. Choose a glass from the IKEA ...
With a 100-foot-tall billboard in the middle of Times Square the campaign for the Toyota RAV4 Hybrid reaches new heights. The three-dimensional rock wall is the biggest outdoor climbing wall ever built in New York City and was mounted by three professional adventurers and one daredevil amateur. In this video Toyota’s marketing director and Saatchi & Saatchi’s creative director talk about this impressive piece of brand activation.