Renault – Grandma Hilda
This case video features an interesting social media activation by Renault in The Netherlands. The French car brand presented an authentic campaign that intergrated nostalgic storytelling with Facebook’s interactive ...
With a 100-foot-tall billboard in the middle of Times Square the campaign for the Toyota RAV4 Hybrid reaches new heights. The three-dimensional rock wall is the biggest outdoor climbing wall ever built in New York City and was mounted by three professional adventurers and one daredevil amateur. In this video Toyota’s marketing director and Saatchi & Saatchi’s creative director talk about this impressive piece of brand activation.