Toyota – The Land Cruiser Emergency Network
In most parts of the Australian bush there is no mobile signal, so in case of an emergency it can be impossible to call for help. To help solve ...
With a 100-foot-tall billboard in the middle of Times Square the campaign for the Toyota RAV4 Hybrid reaches new heights. The three-dimensional rock wall is the biggest outdoor climbing wall ever built in New York City and was mounted by three professional adventurers and one daredevil amateur. In this video Toyota’s marketing director and Saatchi & Saatchi’s creative director talk about this impressive piece of brand activation.