Toyota – Climb Wall on Times Square

31 March 2016 | Durables

With a 100-foot-tall billboard in the middle of Times Square the campaign for the Toyota RAV4 Hybrid reaches new heights. The three-dimensional rock wall is the biggest outdoor climbing wall ever built in New York City and was mounted by three professional adventurers and one daredevil amateur. In this video Toyota’s marketing director and Saatchi & Saatchi’s creative director talk about this impressive piece of brand activation.

04 May 2012 |

Nissan – Househunter Test-drive

New expats arriving in Dubai share two challenges: they have to find a new home and a new car.  In Househunter Test-Drive Nissan combines these two ingredients in one ...
16 February 2016 | Durables

Sodimac Homecenter – Resting Shelter Billboard

On the endless highways from Lima to the Chilean border drowsy drivers are the top cause of car accidents. To make matters worse, there are no areas where drivers ...
03 May 2018 |

Philips – Dutch Masterjuicers

Most people don’t eat enough fruit and vegetables. To put healthy eating in the picture, and promote its juicers, Philips presented a fun stunt that took place at Amsterdam’s ...