Toyota iQ – Fun celebrity race

02 February 2009 | Durables

To prove how easy to use and fashionable their new city car is, Toyota organized a fun celebrity race during the Amsterdam Fashion Week. In the presence of journalists three well know Dutch women took place in a Toyota iQ and tried to collect as many shopping bags as fast as possible. Free publicity guaranteed!

11 September 2017 | Durables

IKEA – The Human Catalogue

Over the years IKEA has used some pretty unexpected marketing stunts to create a buzz around the launch of its print catalogue. But this one outshines them all. It’s ...
17 August 2009 | Durables

IKEA –IKEA-fans

Despite all the modern forms of communication marketeers sometimes miss possibilities to activate their brand. An online social hotspot where fans can generate their own ideas or follow the ...
13 November 2017 | Durables

Ford – Safe Cap

Truck driving can be an exhausting job and for many truckers falling asleep at the wheel is a huge concern. In celebration of 60 years of truck production in ...