Toyota – The Barista Project

16 October 2015 | Durables

Breaking news from Toyota. Its new Kinetic Energy Recovery System takes the energy that is wasted when speeding down a car and reuses it to accelerate again. To explain iets miraculous power to ordinary people Toyota came up with The Barista Project. In this pop-up café they invited 171 people for a plate of breakfast that was prepared using the energy generated through braking. The making of video shows the story behind the brand experience.

 

12 November 2018 | Durables

MINI – Tweet to Test Drive

To simplify the retail experience for car shoppers Mini USA teamed up with Twitter. People in Los Angeles and San Francisco who are interested in the new Countryman can ...
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The North Face – See for Yourself Taxi

Would you drop everything for the entire day to go on an adventure? That’s the question outdoor brand The North Face asked people in this well executed stunt. A ...
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The North Face – Pinnacle Project

On 26th October 1966, an outdoor goods store in San Francisco was packed with punk climbers, fashionistas, activists and local beatniks. The eclectic crowd swayed to an impromptu set ...