Toyota – The Barista Project

16 October 2015 | Durables

Breaking news from Toyota. Its new Kinetic Energy Recovery System takes the energy that is wasted when speeding down a car and reuses it to accelerate again. To explain iets miraculous power to ordinary people Toyota came up with The Barista Project. In this pop-up café they invited 171 people for a plate of breakfast that was prepared using the energy generated through braking. The making of video shows the story behind the brand experience.