Toyota – The Barista Project

16 October 2015 | Durables

Breaking news from Toyota. Its new Kinetic Energy Recovery System takes the energy that is wasted when speeding down a car and reuses it to accelerate again. To explain iets miraculous power to ordinary people Toyota came up with The Barista Project. In this pop-up café they invited 171 people for a plate of breakfast that was prepared using the energy generated through braking. The making of video shows the story behind the brand experience.

 

08 May 2017 |

Nike – Breaking 2

For the last 7 months Olympic champion Eliud Kipchoge had one goal: become the first to break 2 hours in the marathon. Last weekend he ran for his life ...
20 August 2013 |

MINI – Artbeat

Video billboards are nothing new. Not even when they’re interactive. But a driving marketing machine with a staggering 48,000 LED’s, that is not your average campaign. In Art Beat ...
27 May 2011 | Durables

Nike – The Pool

In the London borough of Dagenham Nike has converted an old 1970s public swimming pool into a flashy BMX facility. After a spectacular kick off with the world’s best ...