Volvo – Life Paint
With this creative concept Volvo cars again shows it takes road safety seriously. Life Paint is a spray-on reflective paint for cyclists. It uses special adhesives that are invisible in ...
Breaking news from Toyota. Its new Kinetic Energy Recovery System takes the energy that is wasted when speeding down a car and reuses it to accelerate again. To explain iets miraculous power to ordinary people Toyota came up with The Barista Project. In this pop-up café they invited 171 people for a plate of breakfast that was prepared using the energy generated through braking. The making of video shows the story behind the brand experience.