Toyota – The Barista Project

16 October 2015 | Durables

Breaking news from Toyota. Its new Kinetic Energy Recovery System takes the energy that is wasted when speeding down a car and reuses it to accelerate again. To explain iets miraculous power to ordinary people Toyota came up with The Barista Project. In this pop-up café they invited 171 people for a plate of breakfast that was prepared using the energy generated through braking. The making of video shows the story behind the brand experience.

 

25 February 2015 |

Converse – Fight the Gray

Due to a 2006 law Sao Paulo turned into a colourless urban jungle. Together with a group of street artist Converse decided to combat the thousands shades of gray ...
01 July 2013 |

Kate Spade – 24/7 Virtual Window Shopping

In order to get noticed in the hectic shopping world of New York City, brands must come up with a really good idea. Like this great retail concept by ...
20 January 2014 | Durables

Sony – Xperia Xperience

Spectacular example of show, don’t tell by Sony in The Netherlands. In cooperation with Discovery Channel they ask users to test the Z1 smartphone in extreme circumstances, like this ...