Toyota – The Barista Project

16 October 2015 | Durables

Breaking news from Toyota. Its new Kinetic Energy Recovery System takes the energy that is wasted when speeding down a car and reuses it to accelerate again. To explain iets miraculous power to ordinary people Toyota came up with The Barista Project. In this pop-up café they invited 171 people for a plate of breakfast that was prepared using the energy generated through braking. The making of video shows the story behind the brand experience.

 

25 February 2015 |

Converse – Fight the Gray

Due to a 2006 law Sao Paulo turned into a colourless urban jungle. Together with a group of street artist Converse decided to combat the thousands shades of gray ...
28 August 2015 | Durables

Heineken – The Jonah Lomu Machine

What happens when you take one of rugby’s biggest legends and hide him inside a prize machine in a Dublin pub that is packed with sport fans? Heineken did ...
29 June 2012 |

Philips – Augmented Reality Mugs

With this campaign Philips found a great way to prove its ‘sense and simplicity’ slogan. To promote their grooming kits they didn’t use an app or other digital gimmick ...