Toyota – Try My Hybrid

13 February 2014 | Durables

Satisfied customers are the best brand ambassadors. Toyota Norway translates this sales wisdom into an innovative social campaign. Without being paid, hundreds of Toyota owners volunteered via Facebook to allow friends, neighbours and even complete strangers to test-drive their hybrid cars. The concept turned out to be a huge succe. Take a look at the case video for more details.

06 June 2012 | Durables

Volkswagen – Das Interland

In this EURO2012 campaign Volkswagen Netherlands plays with the rivalry between Dutch and German football fans. Das Interland is an addictive game concept that connects Dutch and Germans for ...
13 September 2021 |

Chevrolet – Lost Roads

Colombia’s guerrilla-controlled region Caquetá remained a mystery for more than 60 years. That inspired Chevrolet to bring its global ‘find new roads’ purpose into reality with a documentary that ...
04 June 2010 |

Citroën – KaraoC3

Citroën combined a 100th anniversary party for the famous Gran Via in Madrid with a massive promotion event for its new C3 Picasso. The French car brand organized the ...