Sony – Xperia Xperience
Spectacular example of show, don’t tell by Sony in The Netherlands. In cooperation with Discovery Channel they ask users to test the Z1 smartphone in extreme circumstances, like this ...
Satisfied customers are the best brand ambassadors. Toyota Norway translates this sales wisdom into an innovative social campaign. Without being paid, hundreds of Toyota owners volunteered via Facebook to allow friends, neighbours and even complete strangers to test-drive their hybrid cars. The concept turned out to be a huge succe. Take a look at the case video for more details.