Toyota – Try My Hybrid

13 February 2014 | Durables

Satisfied customers are the best brand ambassadors. Toyota Norway translates this sales wisdom into an innovative social campaign. Without being paid, hundreds of Toyota owners volunteered via Facebook to allow friends, neighbours and even complete strangers to test-drive their hybrid cars. The concept turned out to be a huge succe. Take a look at the case video for more details.

26 November 2013 |

Fiat – Italian Masterpiece Project @ LA Auto Show

For decades the Fiat 500 has been a tiny heartbreaker on wheels. But the new 500L is bigger than you might expect. To emphasize this Fiat launched a colourful ...
21 December 2012 | Durables

Nike – Fuel Missions

For years Nike tries to seduce runners (to be) with technical gadgets like the iPod running app and the Fuelband. The recently launched Fuel Missions is the first game ...
20 July 2011 |

Hot Wheels – Team Hot Wheels

In this international campaign Hot Wheels shows that die-cast toys can be very cool. A good example is this stunt in which a life sized How Wheel breaks the ...