Mercedes – Key to Viano
Launching a car campaign in the subway? That’s smarter than it seems when you consider that the bulk of the Berlin commuters first park their car near a metro ...
Satisfied customers are the best brand ambassadors. Toyota Norway translates this sales wisdom into an innovative social campaign. Without being paid, hundreds of Toyota owners volunteered via Facebook to allow friends, neighbours and even complete strangers to test-drive their hybrid cars. The concept turned out to be a huge succe. Take a look at the case video for more details.