Ford – Safe Cap
Truck driving can be an exhausting job and for many truckers falling asleep at the wheel is a huge concern. In celebration of 60 years of truck production in ...
To remind amateur sailors of dangers at sea, and promote its new flotation jacket, French water sports brand Tribord launched WAVE, a cool looking canned beverage. Passers-by in a French harbour who tried it where in for a not so tasty surprise, because WAVE was entirely made… of seawater. After people spitted the water out, the can revealed a wise lesson: ‘Make this your last taste of drowning.’ Cruel prank or great marketing campaign? Or maybe both…