Philips – Philips vs.
Philips uses the social network site Twitter in its new campaign. In a worldwide contest Twitterers are challenged to describe what makes Philips products unique and handy. The best ...
To remind amateur sailors of dangers at sea, and promote its new flotation jacket, French water sports brand Tribord launched WAVE, a cool looking canned beverage. Passers-by in a French harbour who tried it where in for a not so tasty surprise, because WAVE was entirely made… of seawater. After people spitted the water out, the can revealed a wise lesson: ‘Make this your last taste of drowning.’ Cruel prank or great marketing campaign? Or maybe both…