Hummel – All-white Football Kit
After two missed qualifications, the Danish national football team has reached rock-bottom. When sports brand Hummel recently returned as sponsor, they wanted to start with a blank page. Instead ...
To remind amateur sailors of dangers at sea, and promote its new flotation jacket, French water sports brand Tribord launched WAVE, a cool looking canned beverage. Passers-by in a French harbour who tried it where in for a not so tasty surprise, because WAVE was entirely made… of seawater. After people spitted the water out, the can revealed a wise lesson: ‘Make this your last taste of drowning.’ Cruel prank or great marketing campaign? Or maybe both…