Mini – Short Cut Billboards
The urban jungle is awash with obstacles and MINI helps drivers to find the quickest way through the city with its new RTTI technology. In this campaign the creatives ...
To remind amateur sailors of dangers at sea, and promote its new flotation jacket, French water sports brand Tribord launched WAVE, a cool looking canned beverage. Passers-by in a French harbour who tried it where in for a not so tasty surprise, because WAVE was entirely made… of seawater. After people spitted the water out, the can revealed a wise lesson: ‘Make this your last taste of drowning.’ Cruel prank or great marketing campaign? Or maybe both…