WWF – The Tiger Challenge
People love a challenge, especially when they have to take it to the max for a good cause. That makes this campaign by the Russian WWF so clever and ...
In this provocative and powerful campaign the Truth Initiative turned its attention to opioid abuse among young Americans. The Treatment Box offered an intimate look into the life of Rebekkah, a 26-year-old heroin and opioid addict undergoing detox treatment. She was filmed around the clock for five days in a mini treatment center that was created especially for the shoot. Her struggle was broadcasted live in a three-dimensional installation in New York City and a subsequent film captured Rebekkah’s experience as well. The campaign was rewarded with an Emmy Award.