In this provocative and powerful campaign the Truth Initiative turned its attention to opioid abuse among young Americans. The Treatment Box offered an intimate look into the life of Rebekkah, a 26-year-old heroin and opioid addict undergoing detox treatment. She was filmed around the clock for five days in a mini treatment center that was created especially for the shoot. Her struggle was broadcasted live in a three-dimensional installation in New York City and a subsequent film captured Rebekkah’s experience as well. The campaign was rewarded with an Emmy Award.
Ecuador has everything to offer tourists, yet Ecuadorians rarely travel inside. To cause a change of perception among Ecuadorian tourists and convince them about Ecuador’s beauties the Ministry of ...
On January 15 2009 T-Mobile organized a swinging flash mob dance event (more than 11 million views on YouTube) at Liverpool St. Station in London. The last few months ...
A vending machine that’s designed to raise awareness of domestic violence. That sounds pretty strange, doesn’t it? Still social organization Who Cares?! transformed this idea into a powerful concept in which ...