Unilever India – Kan Khajura Station

30 September 2015 | Fastmovers

The most important element in branding and marketing is your audience. You have to know how people think, what they love and which problems they face in daily life. Kan Khajura Station shows that good targeting mixed with creativity can lead to awesome campaigns. With this free entertainment service delivered via mobile phones Unilever reaches 130 million people in remote areas of India, which have no electricity for eight to ten hours a day. The station broadcasts music, news, humor and advertising content by Unilever consumer products. This case study describes how a great idea became a campaign with national impact.