CREATIVE VENDING MACHINES
The last couple of weeks we spotted some cool vending machine marketing. Like this stunt by Gatorade at American college campuses. They placed a series of ‘sweat it to ...
The most important element in branding and marketing is your audience. You have to know how people think, what they love and which problems they face in daily life. Kan Khajura Station shows that good targeting mixed with creativity can lead to awesome campaigns. With this free entertainment service delivered via mobile phones Unilever reaches 130 million people in remote areas of India, which have no electricity for eight to ten hours a day. The station broadcasts music, news, humor and advertising content by Unilever consumer products. This case study describes how a great idea became a campaign with national impact.
The last couple of weeks we spotted some cool vending machine marketing. Like this stunt by Gatorade at American college campuses. They placed a series of ‘sweat it to ...
Beer brands like to play with that Men Are from Mars, Women Are from Venus thing. Heineken of course did an awesome job with the Walk in Fridge commercial, ...
In a favela in the heart of Rio de Janeiro Shell built the world’s first soccer pitch to have floodlights powered by footsteps. The 200 specially designed tiles placed ...