Toyota – Climb Wall on Times Square
With a 100-foot-tall billboard in the middle of Times Square the campaign for the Toyota RAV4 Hybrid reaches new heights. The three-dimensional rock wall is the biggest outdoor climbing ...
Universal Music Argentina came up with an innovative activation to boost sales of Lorde’s new album Pure Heroin. Using specially developed software music buyers were able to copy the freaky dance moves of the New Zealand singer. The better their imitation, the bigger the discount they got on the new album. More than 52,000 music people entered the contest and Pure Heroin became gold. Check out the case video for more info.