Ford – Safe Cap
Truck driving can be an exhausting job and for many truckers falling asleep at the wheel is a huge concern. In celebration of 60 years of truck production in ...
Universal Music Argentina came up with an innovative activation to boost sales of Lorde’s new album Pure Heroin. Using specially developed software music buyers were able to copy the freaky dance moves of the New Zealand singer. The better their imitation, the bigger the discount they got on the new album. More than 52,000 music people entered the contest and Pure Heroin became gold. Check out the case video for more info.