Universal Music – Move Like Lorde

18 November 2014 | Durables

Universal Music Argentina came up with an innovative activation to boost sales of Lorde’s new album Pure Heroin. Using specially developed software music buyers were able to copy the freaky dance moves of the New Zealand singer. The better their imitation, the bigger the discount they got on the new album. More than 52,000 music people entered the contest and Pure Heroin became gold. Check out the case video for more info.

26 July 2013 |

Adidas Basketball – Jump With Derrick Rose in London

Adidas UK proves the power of simplicity with this cool activation. On his European promo tour for the Adidas Rose 3.5 NBA star Derrick Rose visited the D Rose ...
23 October 2015 | Durables

The North Face – Sudden Exploration

Some people in Asia like to scare the shit out of people with weird practical jokes. But also if it comes to experiences brands dare to go to the ...
27 November 2015 |

Samsung – 10 Minute Vacation

The new Samsung Galaxy S6 battery can charge up to 4 hours within 10 minutes. To emphasize that Samsung created a feel good activation in which they helped busy ...