Universal Music – Move Like Lorde

18 November 2014 | Durables

Universal Music Argentina came up with an innovative activation to boost sales of Lorde’s new album Pure Heroin. Using specially developed software music buyers were able to copy the freaky dance moves of the New Zealand singer. The better their imitation, the bigger the discount they got on the new album. More than 52,000 music people entered the contest and Pure Heroin became gold. Check out the case video for more info.

20 January 2016 |

Volkswagen – Trailer Assist

Backing up a trailer or caravan can be quite challenging. That’s why Volkswagen invented its Trailer Assist. To create buzz around the new feature VW Norway came up with ...
06 May 2011 | Durables

Mazda – Inspire & Challenge 2011 Competition

Brilliant brainwaves. That is what the Mazda Challenge & Inspire Competition is all about. Creative thinkers can share eureka moments with us on Mazda’s Facebook page, where we can ...
31 December 2009 |

IKEA – Movie Marketing

On the last day of the year we found this creative piece of guerrilla marketing from Austria. Many movies and TV shows use IKEA furniture on their sets. Marketing ...