Universal Music – Move Like Lorde

18 November 2014 | Durables

Universal Music Argentina came up with an innovative activation to boost sales of Lorde’s new album Pure Heroin. Using specially developed software music buyers were able to copy the freaky dance moves of the New Zealand singer. The better their imitation, the bigger the discount they got on the new album. More than 52,000 music people entered the contest and Pure Heroin became gold. Check out the case video for more info.

17 January 2011 | Durables

WeSC – Interactive Display Window Concept

Students from the highly buzzed Swedish HyperIsland academy developed this interactive display window prototype for street fashion brand WeSC. The concept combines state of the art technique with the ...
21 December 2012 | Durables

Nike – Fuel Missions

For years Nike tries to seduce runners (to be) with technical gadgets like the iPod running app and the Fuelband. The recently launched Fuel Missions is the first game ...
20 July 2017 | Durables

Indian – Motorcycle Ink  

Indian Motors brings the concept of love brand to the next level in a testosterone driven campaign in which fans can get a tattoo from burnout residue from motocross ...