Universal Music – Move Like Lorde

18 November 2014 | Durables

Universal Music Argentina came up with an innovative activation to boost sales of Lorde’s new album Pure Heroin. Using specially developed software music buyers were able to copy the freaky dance moves of the New Zealand singer. The better their imitation, the bigger the discount they got on the new album. More than 52,000 music people entered the contest and Pure Heroin became gold. Check out the case video for more info.

07 August 2015 | Durables

Lexus – The Hoverboard

  This video is awesome eye candy. But the Lexus Hoverboard is far more than that. It’s a vivid example of the car brands mission: tackling every challenge along ...
03 May 2018 | Durables

Philips – Dutch Masterjuicers

Most people don’t eat enough fruit and vegetables. To put healthy eating in the picture, and promote its juicers, Philips presented a fun stunt that took place at Amsterdam’s ...
08 March 2013 | Durables

Samsung – Sketch me Live

Samsung likes to emphasize the creative options of its Galaxy Note. To convince people they developed this interactive digital shelter in Amsterdam with a built in in camera and ...