Universal Music – Move Like Lorde

18 November 2014 | Durables

Universal Music Argentina came up with an innovative activation to boost sales of Lorde’s new album Pure Heroin. Using specially developed software music buyers were able to copy the freaky dance moves of the New Zealand singer. The better their imitation, the bigger the discount they got on the new album. More than 52,000 music people entered the contest and Pure Heroin became gold. Check out the case video for more info.

12 April 2010 | Durables

Diesel – A hundred lovers

An old fashioned catalogue is far to basic for a trendy clothing brand like Diesel. Therefore the company presents its new collection in a hip interactive video. In A ...
09 June 2015 |

Billboard Fun

This week we ran into two nifty billboards we’d like to share with you. In one of them Fiat promotes its new parking assistant with an interactive screen that ...
24 July 2019 |

Microsoft – Changing the Game

Last year Microsoft-owned Xbox launched the Xbox Adaptive Controller to cater to the needs of gamers with disabilities. To promote the new product Microsoft came up with Changing the ...