Obi – Renovated Billboards
DIY stores in Germany are caught up in a massive price war. That results in a lot of aggressive and ugly looking advertising. Germany’s biggest DIY chain Obi tries ...
To demonstrate the power of its stain remover, Vanish in Brazil created a story book made of commonly used fabrics that, just like clothes, can be washed and used over and over again. Children were encouraged to write and draw on the pages, which can then be washed clean using Vanish laundry detergent. The result is a creative family campaign that shows the product’s benefits in an engaging way.