Symantec – Internet dangers
Using the internet is certainly not without risks. A scary neighbor can steal your credit card number or install spyware on your daughter’s webcam. Symantec Netherlands – manufacturer of ...
In an attempt to attract more Chinese visitors, the national British tourism agency, developed this brilliant and well-executed piece of creative marketing. In the campaign people were invited to come up with the most fitting, amusing, and memorable Chinese names from a pre-defined list of British places, events and things. The effort generated 13,000 name suggestions over 10 weeks. Nearly 30 million Chinese watched the campaign’s launch video, 2 million visited the microsite, and upward of 300 million were reached via mobile channels Weibo and WeChat. Check out this nice tongue-in-cheek case video for more info.