Thalys – The Human Monuments
Due to strong competition from cities like Paris, Amsterdam and London, and the terror attacks of 2016 and 2017, Brussels doesn’t score that well among tourists. To prove the ...
In an attempt to attract more Chinese visitors, the national British tourism agency, developed this brilliant and well-executed piece of creative marketing. In the campaign people were invited to come up with the most fitting, amusing, and memorable Chinese names from a pre-defined list of British places, events and things. The effort generated 13,000 name suggestions over 10 weeks. Nearly 30 million Chinese watched the campaign’s launch video, 2 million visited the microsite, and upward of 300 million were reached via mobile channels Weibo and WeChat. Check out this nice tongue-in-cheek case video for more info.
Due to strong competition from cities like Paris, Amsterdam and London, and the terror attacks of 2016 and 2017, Brussels doesn’t score that well among tourists. To prove the ...
After their innovative iPhone App for handling your car-insurance AXA developed an application for the home-insurance market in Belgium. To promote this, the company launched an outstanding interactive TV ...
Teens spend hours every day on social media. Online they are often confronted with unattainable ideals that can cause low self-esteem. Swedish insurance company Länsförsäkringar, a brand with a ...