The Tonight Show – Shot on a Samsung
With the iconic Shot on an iPhone campaign, Apple has been highlighting the camera quality of its smartphones for years. But now Samsung takes this concept to the next ...
In an attempt to attract more Chinese visitors, the national British tourism agency, developed this brilliant and well-executed piece of creative marketing. In the campaign people were invited to come up with the most fitting, amusing, and memorable Chinese names from a pre-defined list of British places, events and things. The effort generated 13,000 name suggestions over 10 weeks. Nearly 30 million Chinese watched the campaign’s launch video, 2 million visited the microsite, and upward of 300 million were reached via mobile channels Weibo and WeChat. Check out this nice tongue-in-cheek case video for more info.
With the iconic Shot on an iPhone campaign, Apple has been highlighting the camera quality of its smartphones for years. But now Samsung takes this concept to the next ...
When visiting Paris international tourists seem mostly unaware of the existence of Centre Pompidou. As a result, they are missing out on one of the world’s most stunning contemporary ...
The ugly Christmas sweater has become a ubiquitous feature of the holiday season and many brands have jumped on the bandwagon. While most branded Christmas sweaters are designed for ...