ING – SAIL Amsterdam
As SAIL’s main sponsor the Dutch ING bank attaches great value in ensuring that everyone can enjoy the largest nautical event in the world. With that in mind BrandBase ...
In an attempt to attract more Chinese visitors, the national British tourism agency, developed this brilliant and well-executed piece of creative marketing. In the campaign people were invited to come up with the most fitting, amusing, and memorable Chinese names from a pre-defined list of British places, events and things. The effort generated 13,000 name suggestions over 10 weeks. Nearly 30 million Chinese watched the campaign’s launch video, 2 million visited the microsite, and upward of 300 million were reached via mobile channels Weibo and WeChat. Check out this nice tongue-in-cheek case video for more info.
As SAIL’s main sponsor the Dutch ING bank attaches great value in ensuring that everyone can enjoy the largest nautical event in the world. With that in mind BrandBase ...
Until December 24 people in Holland could capture their own ‘Even Apeldoorn Bellen’ moment (based on the famous commercials for insurance company Centraal Beheer Achmea in which all kind ...
Having trouble with your boss? Do you wonder if you make enough money? And what about your pension? For the Dutch labor union FNV Bondgenoten Brandbase developed an accessible ...