Air France – Music in the Sky
To survive the fight with price fighters Air France aims at a young and hip target audience. The airline chose music as its main marketing instrument and over the ...
Smartphones and bike safety are no match made in heaven. But to prove that mobile technology can also have a positive effect on traffic safety, Vodafone teamed up with the Dutch Cyclist Association. The result is The Smart Jacket, an interactive coat that is connected with a navigation app on bikers’ smartphones. The 300 built-in led lights alert drivers around the cyclist where he’s heading. The Smart Jacket is currently in a prototype phase, after which students of the Delft Technical University will continue to develop it.