Ash – Smoking hot Tinder campaign
Instead of a finger-wagging campaign anti smoke organization ASH came up with a social experiment that appeals to the young target audience. To prove that smoking makes you less attractive ...
Smartphones and bike safety are no match made in heaven. But to prove that mobile technology can also have a positive effect on traffic safety, Vodafone teamed up with the Dutch Cyclist Association. The result is The Smart Jacket, an interactive coat that is connected with a navigation app on bikers’ smartphones. The 300 built-in led lights alert drivers around the cyclist where he’s heading. The Smart Jacket is currently in a prototype phase, after which students of the Delft Technical University will continue to develop it.
Instead of a finger-wagging campaign anti smoke organization ASH came up with a social experiment that appeals to the young target audience. To prove that smoking makes you less attractive ...
This is one of the most creative and effective ideas we spotted this year. Nazi’s against Nazi’s is a campaign that tricks neo-Nazis into raising thousands of euros for ...
A virtual music box. That’s maybe the best way to describe the Axion Banner Concerts. In this very original online contest Dexia’s youth bank Axion gave 25 talented Belgium ...