Bjorn Borg – Swap Drugs for Sportswear
Exercise can be a natural high and a good work-out puts the mind in a euphoric state. That’s the main message of the Chase the Exerhighs campaign by Björn ...
During the summer months upscale residents of Buenos Aires escape to the luxury coastal resorts. To target this specific audience, Volkswagen Argentina conceived the simple idea. They carved its Amarok brand logo into the vehicle wheels, using sand as the communication platform. Each morning, the specially adapted 4×4 set off across 40km of beach – treading 100,000 logos into the sand during the sixty busiest days of the year.