THE NORTH FACE – NEVER STOP EXPLORING STUNT
Unsuspecting customers at a Korean North Face store were startled when the floor below them slowly began to disappear. While they were forced to grab on to the walls, they ...
During the summer months upscale residents of Buenos Aires escape to the luxury coastal resorts. To target this specific audience, Volkswagen Argentina conceived the simple idea. They carved its Amarok brand logo into the vehicle wheels, using sand as the communication platform. Each morning, the specially adapted 4×4 set off across 40km of beach – treading 100,000 logos into the sand during the sixty busiest days of the year.