Volkswagen Amarok – The Sand Ad

During the summer months upscale residents of Buenos Aires escape to the luxury coastal resorts. To target this specific audience, Volkswagen Argentina conceived the simple idea. They carved its Amarok brand logo into the vehicle wheels, using sand as the communication platform. Each morning, the specially adapted 4×4 set off across 40km of beach – treading 100,000 logos into the sand during the sixty busiest days of the year.