IKEA – The Human Catalogue
Over the years IKEA has used some pretty unexpected marketing stunts to create a buzz around the launch of its print catalogue. But this one outshines them all. It’s ...
Let’s start the year with a feel-good story. It’s the story of Kathleen Brooks, who bought a red Beetle in 1966 and quickly named it Annie. Ever since, it has been her daily transportation. After hearing about this special relationship, Volkswagen offered to restore the Annie. Over 11 months, a team of 60 mechanics worked on the project. Last week, Kathleen and Annie were finally reunited as can been seen in this moving six-minute video about love and life.