Volkswagen – Charge up for the new e-Golf

02 September 2014 | Durables

To charge people up for the new e-Golf, Volkswagen in Norway came up with this innovative campaign. The car brand utilized the charging hardware on smartphones to interact with an app. When people charged their phones they received raffle tickets giving them a chance to win the new e-Golf. Cool concept, check out the mini case study. showcases the most inspiring cross medial advertising cases from all over the world. Follow us on Twitter.