Pause – Stockholm House Equalizer
Swedish high-end sound retailer Pause is known for its experimental campaigns. Nice example is this activation from 2011 in which CEO Fredrik Hjelmquist promoted a new service by ingesting ...
To charge people up for the new e-Golf, Volkswagen in Norway came up with this innovative campaign. The car brand utilized the charging hardware on smartphones to interact with an app. When people charged their phones they received raffle tickets giving them a chance to win the new e-Golf. Cool concept, check out the mini case study.
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