Diesel – Go with the Fake
Just before the start of the New York Fashion Week Diesel came up with this fun PR stunt. The fashion brand opened a bootleg store in Chinatown selling fakes ...
To charge people up for the new e-Golf, Volkswagen in Norway came up with this innovative campaign. The car brand utilized the charging hardware on smartphones to interact with an app. When people charged their phones they received raffle tickets giving them a chance to win the new e-Golf. Cool concept, check out the mini case study.
Brandactivation.nl showcases the most inspiring cross medial advertising cases from all over the world. Follow us on Twitter.