PlayStation – Shoot my Truck
Social communities with die-hard fans are crucial for a successful launch of new video game. To get their attention you have to come up with epic out of the ...
To charge people up for the new e-Golf, Volkswagen in Norway came up with this innovative campaign. The car brand utilized the charging hardware on smartphones to interact with an app. When people charged their phones they received raffle tickets giving them a chance to win the new e-Golf. Cool concept, check out the mini case study.
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