Volkswagen – Fanwagen

09 November 2011 | Durables

Great social media campaign by Volkswagen in the Netherlands. The German car manufacturer is inviting its fans to vote for their all-time favorite VW model – and win the one-off vehicle as a reward. The Fanwagen is specially designed for Facebook-lovers and includes a license plate that shows your relationship status and is painted in Facebook-blue and Zuckerberg silver.

 

09 November 2011 | Durables

Volkswagen – Fanwagen

Great social media campaign by Volkswagen in the Netherlands. The German car manufacturer is inviting its fans to vote for their all-time favorite VW model – and win the ...
03 June 2013 | Durables

Scrabble – Scrabble Wifi

Nice to see that an inconic family game like Scrabble uses this kind of creative brand activation. With Scrabble Wifi people could win free wifi minutes in places without ...
04 January 2017 | Durables

Kérastase – Hair Coach

This is an interesting example of how brands can blend the internet of things with their marketing strategy. In the fall of 2017 luxury hair care brand Kérastase will ...