Sony – Fantasy Festival Competition
Winter en music festivals doesn’t sound like a golden combination. Unless you manage to translate the festival vibe into something you can do in your own home. Sony’s Fantasy ...
Volkswagen Brazil recently sponsored the biggest music festival in Sao Paulo. Through a clever mashup of Twitter, Google maps and real life prize locations free tickets were given away to the sold out Planeta Terra Festival. At the same time this campaign promoted the Volkswagen Fox. Volkswagen hid tickets across the city, and displayed them on a microsite using Google Maps. But the map was zoomed out.
The more tweets made using hash tag #foxatplanetaterra, the more the map would zoom in, ultimately revealing the pinpoint location of each ticket. Whoever got there first, won tickets. In less than 2 hours, this campaign became the trending topic in Brazil. The race went on for 4 straight days and nights.