Volkswagen – The Fun Theory
How can you change people’s behaviour for the better by making simple and fun changes to a product? That’s the idea behind the Swedish ‘The Fun Theory‘. I have ...
Bannerbahn is a fun concept that mixes digital with the real world. At Twente Airport in Holland the lay-outs of four popular Dutch websites were painted. On Friday 13th the new Golf GTI will race on the four courses. People at home can follow the zig-zaging car online on the sites. The contender that catches the Golf GTI first with his mouse, wins the real car. Check this teaser video.