Volkswagen – Hands on Challenge

30 January 2009 | Durables

Fantastic online campaign to promote the new Volkswagen Golf Trend in Norway. The contestants must keep their computer mouse on a virtual car. Whoever lasts longest, wins a brand-new Trend. Only a few diehards are still in the game, which now enters its seventh day.

04 December 2018 |

BMW – The Straightest Road Trip Possible

To promote its new X5 crossover, BMW planned a 10-day US road trip from the car’s birthplace at a Spartanburg plant directly to the L.A. Auto Show. The catch: ...

01 December 2009 | Durables

Sony – Fantasy Festival Competition

Winter en music festivals doesn’t sound like a golden combination. Unless you manage to translate the festival vibe into something you can do in your own home. Sony’s Fantasy ...

13 December 2018 |

Payless – Palessi

In this one Payless takes the idea of a marketing prank to a new level. The discount shoe store took over a former Armani location and invited a group ...