BMW – Flash projection cinema ad
Tell me and I’ll forget. Show me and I may remember. Involve me and I’ll understand. BMW translates this old Chinese proverb in an exciting and innovative cinema ad. ...
Somewhere in the snowy north of Sweden a brand-new four-wheel drive Passat has been hidden in the middle of nowhere. As part of its sponsorship of the country’s national ski team Volkswagen started scavenger hunt called The No Show Room. The rules are simple: the first person who finds the car wins it. Volkswagen is dropping clues in various locations and the campaign includes TV spots, in which members of the Swedish ski team are seen passing by the secret showroom.