The North Face – Sudden Exploration
Some people in Asia like to scare the shit out of people with weird practical jokes. But also if it comes to experiences brands dare to go to the ...
Somewhere in the snowy north of Sweden a brand-new four-wheel drive Passat has been hidden in the middle of nowhere. As part of its sponsorship of the country’s national ski team Volkswagen started scavenger hunt called The No Show Room. The rules are simple: the first person who finds the car wins it. Volkswagen is dropping clues in various locations and the campaign includes TV spots, in which members of the Swedish ski team are seen passing by the secret showroom.