Lockheed Martin – Field Trip to Mars
Virtual reality is a hot topic in advertising these days. Unfortunately, the most cases we see are quite underwhelming as it comes to creativity and execution. This certainly doesn’t apply ...
Somewhere in the snowy north of Sweden a brand-new four-wheel drive Passat has been hidden in the middle of nowhere. As part of its sponsorship of the country’s national ski team Volkswagen started scavenger hunt called The No Show Room. The rules are simple: the first person who finds the car wins it. Volkswagen is dropping clues in various locations and the campaign includes TV spots, in which members of the Swedish ski team are seen passing by the secret showroom.