Mercedes – Key to Viano
Launching a car campaign in the subway? That’s smarter than it seems when you consider that the bulk of the Berlin commuters first park their car near a metro ...
Somewhere in the snowy north of Sweden a brand-new four-wheel drive Passat has been hidden in the middle of nowhere. As part of its sponsorship of the country’s national ski team Volkswagen started scavenger hunt called The No Show Room. The rules are simple: the first person who finds the car wins it. Volkswagen is dropping clues in various locations and the campaign includes TV spots, in which members of the Swedish ski team are seen passing by the secret showroom.