KLM – LIVE HIGH FIVE
KLM promoted its World Deal Weeks campaign with this striking outdoor installation in Amsterdam and New York. The airline challenged passers-by separated by an ocean to give each other a ...
Research shows that 7 out of 10 kids are handed screens during long rides. To bring back liveliness, imagination and interaction to daily car rides, Volkswagen in the Netherlands presented an innovative idea. Road Tales is a series of location-based audiobooks that transform ordinary highways into magical tales. The app uses a combination of public and curated data sources to create interactive stories, written by popular Dutch writers. The Road Tales app reached the #1 position in the app store’s book category within 3 days and has currently been downloaded over 13,000 times. With two Grand Prix the campaign was one of the big winners at the Eurobest Awards.